The story goes that Giulio Cocchi, a creative young pastry chef from Florence, moved to Asti in the late 19th century. Fascinated by Piedmont’s food and wine traditions, he discovered a widespread tendency to flavour wines with herbs and spices. In 1891 he began to experiment, creating original recipes for Barolo Chinato, Aperitivo Americano and several types of vermouth, and producing aromatised wines and spumanti.

He soon built a reputation and became an extremely well-known brand name during the Belle Époque, even selling his products in New York, London, Sydney, colonial Africa and Venezuela.

Since 1978, the estate has belonged to the Bava family, who still use Giulio Cocchi’s original recipes and offer visitors a tasting selection of Alta Langa DOCG, aromatised wines and spumantis. You can also opt to customise the tasting session with food accompaniments or challenge yourself to create original vermouth-based cocktails.


Guided visits and tastings 
Mon.-Fri. 8.30-12.00; 14.00-18.00;
Sat. 8.30-12.00 (booking recommended) 
Sun. by appointment only 
Tasting of vermouth and aromatised wines 
Selection of 3 Cocchi aromatised wines
"Discovering the Alta Langa" tasting 
Selection of 3 Cocchi Alta Langa DOCG wines 
Vermouth pairing workshop 
Chocolate, cheeses and Parmigiano Reggiano (bespoke tasting)
Vermouth lesson 
Mini-course with a professional barman:
learn the basics of mixology and some simple
vermouth-based cocktails.

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